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Posted on September 3, 2020 at 9:46 AM by Melanie Terry
Break Though the Noise: Creating a centralized voice within your county is vital to your messaging. When county offices can collaborate, converse, and share consistent messaging it conveys a sense of order to the public. Creating a joint force in times of chaos eases the confusion between offices. For example, a joint force could be made up of a staff member of each office, for all offices to work in the same direction.
Communicate in Various Mediums: Although we have reached an age when social media is dominant in spreading information in a rapid manner, it is important to remember that counties will continue to have audiences that do not use social media. Make sure to keep your website updated with the same information that is pushed through your social media channels. Additionally, your voicemail or answering systems is a good tool when trying to inform individuals of ever-changing updates.
Cut the Fluff: Data reports that the average user’s attention span on the internet in only 8 seconds. This means that the important message that you are trying to convey must capture its desired audience in a quick and effective method. Your main communication should be short, quick and understandable, you can always links additional details and text.
Choose Your Spokesperson: As a County Official, your audience will recognize your face when making public statements, both in times of routine announcements and crisis updates. Add normalcy to your communication by using one spokesperson when adding a face or video to your message. Not only does this create routine, but it also centralizes your communication in a unified manner.
Resources for Better Communication:
MRSC – How to Talk to the Public When the Heat is On
Governing – Governments Ramp Up Communication
NACo – Counties and Elections 2020: A Guide to Overcoming Communication Challenges